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MANA KARA (cold serving) by baruch cohen a patent
EMBLEM
STATE
OF ISRAEL
MINISTRY OF
JUSTICE
PATENT
OFFICE
We hereby certify
that on August 29, 2002 we received the particulars for filing 1 application
for a patent.
(-) One signature in handwriting: Sarit Eli
Stamp: Ministry of Justice – Patent Office.
Postal bank
Receipt no. 0198716
Ministry of Justice – the
patents registrar postal bank
account no. 0-24145-2
Patent application fee.
Paid by Baruch Cohen NIS 1026
August 29, 2002
Stamp of the Postal Bank.
September 3, 2002
To the patent office
The Ministry of Justice
Dear Sir,
Re: appendix to
application for patent registration no. 15137.
Kindly request to add the manuscript
to the original version + claims in handwriting.
Sincerely,
(-) One signature in handwriting
Baruch Cohen
Stamp: the patents registrar
September
3, 2002
Received
MANA KARA (cold serving)
MANA KARA (cold serving)
This is a product in the realm of the food industry
whose purpose is to help the public in the preparation of fast and healthy
meals or of fast and easy-to-prepare meals.
The product is cheap and easy to prepare
by the food industry in general, including small businesses and is available
and accessible and in demand by the general public.
Description
of the product
This is a serving containing a mixture of
a dairy product (yogurt, eshel, leben, cream, soft cheese) and one kind of
vegetable or a mixture of several vegetables in one package, including among
others carotenes, spices, eggs, rice, legumes, fish, etc. and of course oil,
various concentrates and so on.
May be made in packages of various sizes.
Claims
A cold serving (mana kara) as its name indicates this
is a spicy dairy meal containing milk and dairy products, vegetables and
legumes, fish, oils, eggs, macaroni, various concentrates, mixed or in separate
units of the product (various salads or separate vegetables) in various sizes
of packages, mainly 200cc, ½ liter, 1 liter .
Stamp:
The patents registrar
September 3, 2002
Received
September 4, 2002
To the patent office
The Ministry of Justice
Dear Sir,
Re: appendix to application
for patent registration no. 15137.
Kindly request to add that we are
also talking of fine flour and of flour porridge, rice, corn and others,
including sugars, salts and any other additive.
The products as such should be prepared by
a 5 seconds or more cooking in boiling water with spices according to the
product. (The fluid water + the hard matter), all of it in “mana kara”.
(-) One signature in handwriting
Baruch Cohen
Stamp: the patents registrar
September
4, 2002
Received
ECONOMIC PLAN
ECONOMIC PLAN
“SHIVION” ENTERPRISES
DAIRY PRODUCTS LTD.
OPERATIONAL FORECAST
PREPARED BY
BARUCH COHEN
972546220239
AUGUST 2002
TABLE OF CONTENTS
1.
General
2.
Marketing strategy
3.
Manpower and
cost of wages
4.
Machines and vehicles
5.
Raw materials
6.
Fixed expenses
7.
Variable expenses
8.
Advertising and marketing
9.
Profit and loss statement forecast.
10.
Commentary to the profit and loss statement.
Income
5x30/2 x 1.000.000 = 900
Million NIS =
12x75
18
Million NIS
30
Million NIS
Total 948
Million NIS
Expenses (million NIS
R & D 20
Wages 20
Raw Materials 200
Administration 5
Energy 15
Leasing (machines) 50
Taxes and tolls 30
Advertising and marketing 150
Legal and auditing
expenses 10
Insurance 10
Rent 10
Miscellaneous 50
Royalties 150
Total expenses 720
Operating profit (Million NIS ) 228
1. General
1.1. Basic data
Location – Gush Etzion industrial
area. Low cost rent.
Rating – a new company in the
dairy products market.
Area – 1500 m²
rented at the rate of $4 per m² + 1000 m²
open space at $2 / m²
Allocation of space: at the left
entrance offices; all the rest for the machines and other equipment.
Products
Ë
Small yogurts with separate fresh vegetables or dispersed as salad.
Ë Leben
(sour milk)
Ë Eshel
(sour milk)
Ë
Cream
Ë
5% fat cheese small / large
Ë
9% fat cheese small / large
Ë
Cottage cheese small / large.
1.2.
Competing companies
1.2.1. Over the last few years new
products were introduced into the market; curiously not these ones. The
consumption of these products in Israel is large but I have no
accurate data; anyway we are speaking of large amounts.
1.3.
Price list of the products
Ë The average prices of the various
products are the following:
Ë Yogurt NIS 2-3
Ë Leben NIS 1.5
Ë Eshel NIS 1.5
Ë Cheese NIS 7
Ë
Cottage cheese NIS 5
2.
Marketing
2.1.
The marketing strategy principles were set at an early stage according to
the following data:
2.1.1.
The functional plan, the product quality and ingredients.
2.1.2. The standard of the service, the
turnover, the machines and the raw materials.
2.1.3. The level of product prices
adopted by corresponding companies in this countries, the target population and
the outstanding product of this company being a new and high-quality one.
2.2.
The target population
2.2.1. Singles and families – the products and the innovation will enable us to
reach the whole population. Emphasis shall be put mainly on the young and on
students who are expected to consume more than others.
2.2.2. Marketing of the company products
in all parts of the country by representatives. This will assure large and
extensive distribution and a high turnover, even if a part of the revenue is
lost.
3.
Manpower and monthly wages in US dollars
|
Function
|
Cost of the position
|
|
Executives
|
50,000
|
|
Secretaries
|
10,000
|
|
Drivers
|
30,000
|
|
Workers
|
30,000
|
|
Salesmen
|
15,000
|
|
Storekeeper
|
10,000
|
|
Maintenance
|
10,000
|
|
Housekeeping
|
10,000
|
|
Total
|
165,000
|
500 cc price 5 * 1,000,000 * 15 = 75,000
200 cc price 2 * 1,000,000 * 15 = 30 m / a month.
1000 cc price 8 * 200,000 * 15 = 18 m .
Expenses (Million NIS )
Rent of plant + 4
warehouses 0.6
Vehicles in cash and
leasing 0.6
Machines for leasing 0.6
Raw materials 10
Wages 10
Setup of administration
office and equipment 0.5
Advertising and marketing 10
Energy 10
Inventory and maintenance 10
Insurance 10
Legal and auditing
expenses 10
Taxes
and royalties 100
Total expenses 172.4
Operating profit (Million NIS ) 435.1
Ë
Pepper / Pickles
Ë
Grated Or Moroccan Carrot
Ë
Potato Chips With Onion
Ë
Red And White Cabbage
Ë
Cauliflower
Ë
Squash
Ë
Eggplant
Ë
Sweet Potato
Ë
Onion / Green Onion
Ë
Parsley
Ë
Coriander
Ë
Any Other Spices
Ë
Lettuce
Ë
Celery
Ë
Arum
Ë
Radish
Ë
Pumpkin / Gourd
Ë
Turnip
Ë
Hot Spices
Ë
Mint
Ë
Asphodel
Ë
Corundum
Ë
Red Beet
Ë
Sesame
Ë
Spinach
Ë
Corn
Ë
Olives
Ë
Garlic
Ë
Boiled Eggs
Ë
Artichoke
INDESPENSABLE
INITIAL FUNDING FOR SETUP OF PLANT
Rent – plant + 4
warehouses $10,000
Leasing of vehicles in
cash $20,000
Leasing of machines $20,000
Raw materials $30,000
Wages $20,000
Office Setup and
equipment $10,000
Advertising and marketing $50,000
Miscellaneous
$20,000
Total $170,000
R
& D $30,000
Total $200,000
We are talking about the
first month
The necessary expenses /
investment for at least ½ year, namely –6 Million NIS= 6*1m
ECONOMIC
CONSULTANCY
1.
The economic consultant is Baruch Cohen, economist.
2.
The entrepreneurial company is “Shivion” dairy products and cold servings
ltd. The sole shareholder is Baruch Cohen.
3.
The business idea: registered as an exclusive patent, production and sale
of dairy products (milk, leben, eshel, yogurt, sour cream and soft cheeses)
with separate or dispersed vegetables (salad) in various sizes of packages.
4.
Strategy – setup of a plant in an development area A; purchase of raw
materials and packing the final product and selling it all over the country. In
addition to the plant in the Jerusalem
area there will be 4 warehouses in the country. The introductory prices will be
set according to similar products such as prigurt and the like.
5.
The market – the whole population of the country, with possibility of a
share for diet or various products suitable to various populations. This is a
popular product at an affordable price.
6.
Target markets and their appropriate systems: we are talking of a large
section of the general public from the general population, from children,
through young people, soldiers, students (to a great extent) young couples,
employees at breakfast, 10 a .m.
snack, lunch, to aged people. The distribution must be as wide as possible in
order to enable accessibility of the product in various versions and tastes.
7.
Investigation of the economic profitability
Prospective income[1]:
200cc
- NIS 60m = 2 (price) * 30(days)* 1m (quantity)
Total 202.5 Million NIS
Annually
2,430 Million NIS
Total annual income NIS
2,420m
Safety margin – only 25% income: 607.5
Million NIS
RESUME
PERSONAL:
Name and surname: Baruch Cohen
Date of birth: November 13, 1958
Marital status: married + 4
Jerusalem,israel
Telephone: 972546220239
Schooling:
1980-1984: B.A. degree from the Hebrew University
Military service:
1976 – 1979: NCO
in the communication corps.
Courses:
1994: Organization
and management
1995: Negotiations
management
1996: Computers
– Internet Excel Word
Professional experience:
1984 – 1986: Sales promotion at the Strauss company in Jerusalem
(Ice creams and dairy products).
1986-1989: Sales manager at the
Swepps-Yaffora company in Jerusalem
(soft drinks), transactions management, and salespeople, drivers and
storekeepers manager.
1989 – 1997: Economist with the Ministry of Health – in charge of wages budget,
labor standards and professional training. Budget management in the units
(hospitals and schools) under the deputy director general.
1997 – 2013: Self-employed at the Adkash Bar Investments LTD – projects
management including ownership, management and operation of Headline hotel
in Jerusalem.
Professional proficiency:
Work organization, personnel management, budgets
construction, budget auditing, business plans, sales and marketing management. Reading , grasping and
analysis of accounting statements.
Languages:
v
Hebrew
v
English
v
Arabic
Personality traits:
Very
diligent, highly motivated, highly
professional, punctual and reliable.
P.S. I acted as entrepreneur and constructed
13 cottages in Malha, Jerusalem .
I initiated and managed the project, marketed and sold it.
1.
I thoroughly renovated the hotel, including walls, air-conditioners,
division into rooms and installment of new sanitary equipment, complete
equipment, furniture, etc.
Official
certificate
Emblem
Israeli
Defense Forces – Jerusalem
town-major – 27 Hillel St.
Jerusalem
October 31, 2001
To whom it may concern
Re: certificate of
regular service
1.
I hereby certify that
|
231360
|
Sergeant
|
Cohen
|
Baruch
|
55562821
|
|
Personal number
|
Grade
|
Surname
|
First name
|
|
Did regular service
in the IDF from February 3, 1997 until February 17, 1980.
2.
The kind of service that the conscript did:
|
Kind of
service
|
Date of
starting
|
Date of
ending
|
|
Discharged
|
February 1,
2000
|
---
|
|
Reserve
|
February 18,
1980
|
January 31,
2000
|
|
Mandatory
|
February 3,
1997
|
February 17,
1980
|
3.
The conscript served 2 years, 11 months and 29 days of normal regular
service, and 16 days as a non-recognized period.
4.
This certificate is valid for the day of issue.
(-) One signature in
handwriting: Yael Gazit, Lieutenant Colonel,
STATE
OF ISRAEL – MINISTRY OF
HEALTH JERUSALEM
THE
DIVISION OF PLANNING, BUDGETING AND PRICING
February 16, 1999
To
whom it may concern
Mr. Baruch Cohen
was employed at our department for nearly 8 years.
Baruch worked at the
Division of Planning and Budgeting as an economist in charge of the domain of
wages, manpower and professional training. Until he reached a stage at which he
could not work any longer because of health problems, Baruch was a dedicated
and reliable worker who dedicated himself to work to the best of his ability.
Baruch had a fine
capacity for working relationship with fellow workers at the department and
with agencies that he approached on the job as well.
Sincerely,
(-) One signature in
handwriting
Mia Mohilever
Deputy Director General
for Planning, Budgeting and Pricing
[1]The
prices are set according to the average price of similar products, namely a hot
serving NIS6.5 , prigurt ½ liter NIS5.5, Prigurt 200cc
NIS2.5, 1 liter
rivion NIS 7.
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